NAMM Day 3
Day 3 in the books and that’s officially a wrap on NAMM! What an incredible event, I can’t say enough good things about it. It really is a cool industry to be a part of, the passion in people is amazing. Whether you’re a top floor brand with your own show room or simply a side table downstairs hoping to make a name for yourself, the level of passion doesn’t waver across the board. Everyone is just so psyched to contribute in some way to bringing more music to the masses.
I strolled in early today wanting to get a good start before it got too crowded, and it does get crowded, just navigating the crowd can be a challenge later in the day. Anyway, I had a purpose this morning, seek out the Dunlop booth and get a look at their new Dookie pedal designed to replicate the iconic Green Day album. Boy did it measure up, one of the Dunlop guys was kind enough to fire it up and give a breakdown on the pedal. I can’t wait to get my hands on it come Spring.
From there I decided to seek out an audio company whose headphones I’m a big fan of called MEE Audio. I had to head to the other side of the building and that was when I realized there was AN ENTIRE OTHER HALL I didn’t even realize existed, ACC North. So much for being a NAMM pro. This area had all your audio and recording needs from Sennheiser to Shure, QSC and Bose, Hosa cables and a ton more.
Back at the main hall I stumbled upon what looked to be a piano with the top off and all the insides showing, but I quickly learned this was something called a Mellotron. The Mellotron was a 60’s instrument that was a forerunner to the synthesizer, it has tape loops, and then when you play one of the keys it will play various sounds like trumpets, or flutes, or strings or whatever presets were loaded in. The Beatles used one on Strawberry Fields Forever, Bowie used it on Space Oddity, Zeppelin on Kashmir… a whole instrument I never even knew existed!
Speaking of weird instruments. I watched this guy at the Roland booth rocking out on this Aerophone thing which it turns out is described as a digital wind instrument, a sort of electric clarinet. I’m not sure if shredding is the right word, but he was going hard, it was very cool to watch.
Other adventures for the day included a stroll through the Boutique Guitars area, where the line between instrument and a piece of art became so blurred I could hardly tell if some of these were even meant to be played at all.
I also found ANOTHER section that I didn’t know existed, there’s a downstairs! Downstairs is where most of the acoustic guitars are located, so much wood. It was by far the best smelling room at the show. I stopped by the Breedlove booth to get a look at their beautiful guitars. The Pursuit Exotics stood out to me most.
From there it was just more aimless wandering (feet still sore by the way in case anyone was wondering) as I took in the vastness of the show one last time. I noodled around with a few more pedals, checked out some Gibson SG’s, it may finally be time to upgrade my 14-year-old Epiphone. I don’t play as much as I used to but that’s going to change now, the first thing I’m doing when I get home is picking up my guitar.
I couldn’t be happier with how the week went and I can’t thank AMS enough for allowing me to come along and experience this epic event. The people, the instruments, the performances… everything shattered expectations. I got to see Robby Krieger from the Doors rock out to Roadhouse Blues, and I got to watch Peter Frampton play Black Hole Sun, talk box and all, IN THE SAME NIGHT!
As sore as my feet are I wouldn’t change a thing – although maybe better shoes if I come back next year. NAMM was a huge success and an unforgettable time. Thank you to all our friends, fans and customers, for reading and supporting this company. You make this possible. Rock on.
Check out all of the great new for NAMM gear that Nick saw Here!